Radcliffe Action Plan Projects

Radcliffe

Regenerating Radcliffe

Previous regeneration projects

Over several years, the Council has worked on a number of projects designed to promote the regeneration of Radcliffe. This has included the pdf icon Radcliffe Town Centre 2010 Masterplan - adopted March 2011 [1Mb] which helped to identify and shape some key physical regeneration projects in the town including the refurbishment of the market, new retail development and a replacement bus station.

The Radcliffe Action Plan

By 2018 many of the key proposals from the 2010 Radcliffe Town Centre Masterplan had been delivered, but town centres across the UK were still facing significant challenges. As a result, in March 2018 the Radcliffe Task Group was established to help drive forward the on-going regeneration of Radcliffe. 

The Radcliffe Task Group worked alongside the Council and provided valuable input into the development and implementation of the Radcliffe Action Plan. The Radcliffe Action Plan signalled the start of this new phase of regeneration and its key aim was to identify a number of short-term improvement measures that would provide the foundation and momentum for a more integrated and longer-term strategic approach to Radcliffe's regeneration. The projects identified in the Action Plan sought to improve the overall attractiveness¬†and image of Radcliffe, helping to increase business confidence and encourage further investment.

A summary of the key improvement measures identified in the Radcliffe Action Plan is set out below.

Public realm

Details

Plan to improve and enhance the physical environment of the town centre, incorporating place branding features. Specific projects have involved:

  • Public realm preliminaries
    • Traffic safety and management costs.
  • Radcliffe Piazza
    • Shrub clearance, planter bed clearance and replanting and mulching;
    • Preparation and re-painting of bandstand;
    • Removal of old and preparation and foundation and Installation of seven new benches;
    • Provision of new Totem information or wayfinding (preparation, foundation and installation).
  • ASDA link
    • Bed clearance plus new topsoil and tree and shrub planting;
    • Removal of fencing and plinth repairs.
  • Market Place link
    • Preparation and installation of green wall planter frame and planting up;
    • Provision of new large planter and planting (tree and shrubs).
  • Town centre banners
    • Preparation and installation of 27 number banners across the town centre, including Church Street West, Piazza, Dale Street and Blackburn Street.
  • Church Street West
    • Preparation and installation of drums, benches and planters along Church Street West (nine clusters in total) plus soil and planting;
    • Re-surfacing of the footways.
  • Wayfinding Metrolink Station, Piazza and Asda link
    • Provision of three wayfinding totems and one sign post (including artwork).
Project benefits
  • Preparation of Public Realm Vision document setting out short, medium and longer term aspirations for environmental improvement in Radcliffe town centre.
  • Improved quality of town centre environment (specification focused on delivery of high quality improvements e.g. benches, planters and planting);
  • Increased seating at focal points (the Piazza) and key pedestrian routes (Church Street West), including replacement of existing street furniture which had reached end of life;
  • Improved information for all visitors and town centre users (Wayfinding and totems);
  • Linked with the branding toolkit, strengthening the Radcliffe identity through use of agreed theme, colour, style and quality features.
  • Improved environment aiming to attract ASDA users across Pilkington Way to the town centre core;
  • Enhanced key pedestrian links, Market Place and Church Street West. Enhanced market entrance area and creation of additional user friendly space adjacent to the market for events and activities. Initial enhancements along Church Street West to encourage pedestrian movement between key attractors (Metrolink, health centre) and in anticipation of the residential development at East Lancs Paper Mill;
  • Raised profile and image for the town;
  • Environmental improvements is part of the wider aspiration to Increase business and investor confidence; and
  • The works will help to pave the way for increased or further investment (public and private).
Project status
  • Since completion issues have arisen regarding the condition of the planters installed. The Council are in dialogue with the contractors and are looking at options to resolve the problems.

Street signage

Details
  • Audit of outdated existing signage (pedestrian and traffic);
  • Replacement and removal of damaged or out of date directional signage (traffic).
Project benefits
  • Removal of incorrect and damaged signage;
  • Removal of street clutter; and
  • Improved town centre environment for all town centre users.
Project status
  • Complete.

Events and animation

Details
  • Including Christmas lights, series of Saturday children's workshops;
  • Work with stakeholders to develop and deliver events programme.
Project benefits
  • Increased activity and animation in core town centre area;
  • Funding raised for charity trust from Christmas lights event;
  • Enhanced community spirit and involvement of community groups, local businesses and market;
  • Programme of "Summer days of play" free Saturday family friendly workshops and activities (five in total - very well attended);
  • Build upon existing community group activity and events;
  • Raise the profile of Radcliffe and improve perceptions;
  • Increased local engagement;
  • Increased footfall including current non users; and
  • Wider culture and events ideas drafted for consideration as the Radcliffe regeneration activity progresses.
Project status
  • Complete.

Place branding and marketing

Details
  • Develop a vision and brand for Radcliffe building on positive developments, address negative perceptions and increase the appeal of the town as a place to live and invest;
  • Linked to Wayfinding Scheme;
  • To raise the profile, image and perception of Radcliffe.
Project benefits
  • Development of Place Branding (brand toolkit) including images, logo and key messages for Radcliffe for use by all relevant partners and stakeholders;
  • Improved image, profile and perception of Radcliffe leading to increased footfall (to be launched or linked to SRF development);
  • Increased promotion and marketing of Radcliffe; and
  • Raise awareness of what Radcliffe has to offer.
Project status
  • Complete.

CCTV

Details
  • Undertake Audit of CCTV to identify any required improvements.
Project benefits
  • Addressed ongoing business concerns evident following increased number of burglaries to business premises;
  • Increased business engagement regarding town centre security e.g. with GMP / Local MP;
  • Four CCTV cameras upgraded to increase quality and therefore potential use e.g. identification purposes; and
  • Seven new CCTV cameras.
Project status
  • Complete.

Shop front improvements

Details
  • Develop a vision and brand for Radcliffe building on positive developments, address negative perceptions and increase the appeal of the town as a place to live and invest.
  • To raise the profile, image and perception of Radcliffe.
Project benefits
  • Development of Place Branding (brand toolkit) including images, logo and key messages for Radcliffe for use by all relevant partners and stakeholders;
  • Improved image, profile and perception of Radcliffe leading to increased footfall (to be launched or linked to SRF development);
  • Increased promotion and marketing of Radcliffe; and
  • Raise awareness of what Radcliffe has to offer.
Project status
  • On-going.

Car parking management

Details
  • Parking survey - completed July 2018;
  • Research analysis and strategy developed;
  • Residents parking scheme (9 to 12 months).
Project benefits
  • Improved parking provision for residents in close proximity to the Metrolink station;
  • Resident engagement via residents parking survey;
  • Better understanding of parking issues; and
  • Improved traffic management and reduced congestion along key route (Church Street West in close proximity to Metrolink station).
Project status
  • On-going.

Contact for Radcliffe Regeneration