On Friday 13 May 2013 the borough of Bury was unveiled as the location for an intensive year-long sporting experiment to get more women and girls active and tackle the gender gap in sport.
Secretary of State for Culture, Media and Sport Maria Miller joined England Netball vice-captain Sara Bayman, former England player Tracey Neville and Sport England Chief Executive Jennie Price at a celebratory event in one of Bury's Green Flag parks. And in a taste of what's to come, more than 100 local women showcased and tried out activities including outdoor gym sessions, basketball, netball, cardio tennis, cheerleading and zumba.
Bury beat off competition from towns across England to secure £1.8 million of National Lottery funding from Sport England which gives Bury the opportunity to test what really does work in changing the sporting habits of women and girls.
About the campaign in Bury
In partnership with Sport England and our partners across the private, public and voluntary sectors, we are determined to make it easier and more appealing for women and girls in Bury to take up sport and physical activity.
We want to make Bury a place where playing sport and being active comes naturally to all women and girls - because their friends do it, the girls they go to school with do it, the women they work with do it and, most of all, because they enjoy it.
Over the next 12 months we will be doing everything we can to change the sporting habits of our women and girls in every corner of the borough. We will be offering an exciting range of activities to thousands of women and girls, there will be lots to try out and get involved in sport.