Media and Publicity Protocols

Media and Publicity Protocols

In 2001, the national Code of Recommended Practice on Local Authority Publicity was amended to include changes in council constitutions introduced by the Local Government Act 2000. These amendments were approved by Parliament and a new code has been issued. Local authorities are required to 'have regard to the provisions' of this code in the way we approach communication. The code gives guidance on communications between communities, individual people and local authorities and aims to foster effective and impartial communication.

• The Council undertakes to maintain a full and steady flow of information to the media
  
• The principle of executive decision-making and accountability will be reflected in the Council's media liaison arrangements
  
• The work of the Overview and Scrutiny panels is an important and integral part of the new political arrangements for the purposes of media liaison.
  
• The work of local councillors will be recognised as an important contributor to the Council's community leadership role.
  
• The continuing role of full Council will also be recognised in the Council's communication with the Media.
  
• The work of regulatory bodies and committees (planning, licensing etc) is acknowledged as an important element, and key decisions and issues for decision will be publicised in consultation with relevant spokespersons and lead officers.
  
• The general policy of the Council will continue to be one of openness and accessibility towards the media. Although officers will not be allowed to comment to the media on Executive decisions they may continue to speak to the media within clearly defined parameters on operational and other matters.
  
• Council media liaison will normally be carried out via the Council's Communication and Partnerships team or other designated communications staff with specific media liaison responsibilities.
  
• Underpinning all aspects of this protocol is the general principle, enshrined in Government legislation that the Council will not involve itself in any publicity which appears to be designed to affect public support for a political party.